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You are here: > May Specials! > SALE ITEMS: Environmental Education Resources > GET THE WORD OUT, Communication Tools and Ideas for Asset Builders Everywhere. |
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GET THE WORD OUT, Communication Tools and Ideas for Asset Builders Everywhere.
ITEM #: B-13092
RETAIL: $44.95
PRICE: $29.25
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| Resource Description
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| GET THE WORD OUT, Communication Tools and Ideas for Asset Builders Everywhere. Davis, Josephson. This book makes it easy for anyone to learn how to effectively convey messages through local media, create powerful communication pieces like press releases and flyers, and inspire others to become aware of and interested in your cause, organization or programs. Shows you ways to network and recruit asset champions for a more organized, influential initiative. Book includes suggestions on how to plan and implement creative communication tactics, prepare sample letters, flyers, press releases, print advertisements and radio/PSA scripts. Includes an introduction to the concepts of social marketing, success stories, group discussion ideas, and resource references for additional information. Also provides access forms, articles and sample press releases in electronic format via the web. For interpreters, camp leaders, educators, activists - anyone with a message they would like others to hear. #B-13092.
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