This comprehensive resource focuses on how to achieve conservation goals through better communication. The book offers an overview of the communication process followed by research techniques for gathering background information and targeting audiences. Communication Skills for Conservation Professionals outlines the steps involved in developing a communications campaign, explains how to use the media, provides examples for developing interpretive media and explores strategies for long-term education. For managers, naturalists, and educators who want to communicate more effectively.
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Author: Susan K. Jacobson |